Is Factory Invoice Price Lower Than True Market Value? The Direct Answer for Buyers The direct answer is yes — under typical market conditions, factory invoice price is generally lower than True Market Value (TMV) and Manufacturer’s Suggested Retail Price (MSRP). However, car buying in today’s economy is rarely one-size-fits-all. True Market Value is a […]

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Who Qualifies for Ram Customer Cash and Bonus Cash Allowances? The Direct Breakdown from a Dealer Principal When you start researching a new pickup truck, factory incentives often sound like a complex maze of acronyms, disclaimer asterisks, and fine-print qualifications. As a Dealer Principal with 36 years of automotive experience in Kansas, I hear the […]

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Posted in Buying Guides, Dealership Offers & Promotions, Financing & Insurance, New Vehicle Inventory, New Vehicle Reviews, Trade in Advice | No Comments »